MBA / PGDM in Marketing

MarTech & Ai

MarTech, Data & AI for Growth Marketers

2-Year Full-Time PGDM | AICTE Approved

Admissions Open for 2026-28 ! *

* T&C apply

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Our Top Recruiters

We Stand By You Every Step Of The Way
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Program & Placement Snapshot

A quick look at the program's value, 2026 placements ROI, and accreditation.

₹5.90

Program Fee

₹8 LPA

Average Salary

₹12 LPA

Highest Salary

₹30 LPA

*Career Trajectory Within 3 Years

~15 Months

ROI Horizon

60 Students

Intake

*Projections based on alumni and market data; outcomes depend on individual performance.

Exclusive Offer

100% Tuition Fee Scholarship

Available for CAT 95+%ilers candidates.Other CAT takers can apply for Scholarship Test.

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Why us?

6 Reasons to Choose

MarTech & AI

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Skills That Matter

Hands-on training with 25+ MarTech, AI, CRM, and Analytics tools used by companies, covering paid media, automation, analytics, CRM, content, and AI-led growth.

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250+ Recruiters. 100% Industry Mentors

Placement-first, industry-driven learning powered by 250+ recruiters and 100% industry experts, ensuring job readiness from Day One.

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15-Month ROI. ₹30 LPA Career Trajectory

₹6–8 lakh fees, ₹8 LPA+ average placements, ₹12 LPA highest CTC, delivering >100% ROI and a proven ₹30 LPA trajectory within 3 years

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200+ Global B-Schools. 1 CEEMAN Member

India’s only CEEMAN institutional member, connected to 200+ global B-schools with European-approach immersion and exposure.

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15+ Years. 10,000+ Alumni. 12+ Campuses

A proven legacy across Mumbai, Goa, Bangalore, and Pune, delivering scale, trust, and consistent outcomes.

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99% Empowered to Beat the Top 1%

A platform designed to empower the 99% to outperform the top 1%—for students, parents, and recruiters alike.

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Who Should Apply?

This program is suited for candidates who:
Student working
10+2+3 / 10+2+4 graduates from Commerce, Finance, Management, Science, or Engineering backgrounds. Minimum 50% marks (45% for reserved categories). Final-year students eligible
Aspirants aiming for careers in Investment Banking, Markets, Risk. Candidates who prefer data-driven, analytical finance roles over theory-heavy learning.
No prior coding or advanced maths mandatory — skills are built progressively

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Industry Potential

Future Growth & Career Trends
Market & Job Growth

Market & Job Growth

₹700+ Billion Digital Ad Market in India
India’s digital advertising market is growing at ~15% annually, driven by rapid digital adoption across industries.
Digital Marketing Job Creation

Digital Marketing Job Creation

2+ Million Professionals
India added 900,000+ digital marketing jobs in 2024 alone, with demand accelerating across performance, growth, and analytics roles.
Global Marketing & Advertising Outlook

Global Marketing & Advertising Outlook

~8% Growth
Marketing and advertising roles continue steady global expansion, supported by digital-first business models.
MarTech & AI Market Expansion

MarTech & AI Market Expansion

$17 Billion India AI Market
AI-led platforms are reshaping marketing, creating strong demand for professionals skilled in automation, data, and AI-driven decision-making, while accelerating career growth and role relevance.
AI-Powered Marketing Economy

AI-Powered Marketing Economy

$100+ Billion Global Market
AI-powered marketing is fueling demand for performance, analytics across SaaS, D2C, FinTech, EdTech, HealthTech, and tech startups, delivering faster career growth for AI+MarTech professionals.
Marketing today is no longer driven by creativity alone. It is powered by data, automation, and AI — and companies are actively hiring professionals who can work at this intersection.

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Illustrative Career Paths

Careers built at the intersection of creativity, data, platforms, and AI.
Rohan Mehta
Rohan Mehta
Performance & Growth Marketing Manager

The Revenue Growth Specialist

Manages paid media across Google, Meta, LinkedIn & marketplaces


Optimises funnels, CAC, ROAS, and conversion metrics


Uses AI tools, analytics, and automation to scale growth

Starting Salary
₹6 – ₹9 LPA
Top Salary
₹40 – ₹55 LPA+
Ananya Kulkarni
Ananya Kulkarni
CRM & Marketing Automation Lead

The Lifecycle Marketing Expert

✓ Builds automated customer journeys across email, WhatsApp & CRM

✓ Works on retention, upsell, and customer lifetime value

✓ Uses platforms like HubSpot, Salesforce, Zoho & AI-driven workflows

Starting Salary
₹6 – ₹8 LPA
Top Salary
₹30 – ₹45 LPA+
Siddharth Iyer
Siddharth Iyer
Product Marketing & Go-To-Market Manager

The Market Entry Strategist

Crafts GTM strategies for SaaS, tech & digital products


Works with product, sales, and leadership teams


Uses data, positioning, and AI insights to drive adoption

Starting Salary
₹7 – ₹10 LPA
Top Salary
₹45 – ₹50 LPA+
Neha Fernandez
Neha Fernandez
Brand & Integrated Marketing Communications Manager

The Brand Story Builder

      • Manages brand campaigns across digital, content, social & PR

      • Works on storytelling, positioning, and consumer perception

      • Balances creativity with performance metrics and AI insights
Starting Salary
₹5 – ₹8 LPA
Top Salary
₹35 – ₹45 LPA+
Aman Shah
Aman Shah
Marketing Analytics & AI Strategy Consultant

The Data-Driven Decision Maker

      • Translates marketing data into business insights

      • Works with dashboards, attribution models & AI tools

      • Advises leadership on growth, optimisation & forecasting
Starting Salary
₹7 – ₹11 LPA
Top Salary
₹50 – ₹60 LPA+

Curriculum Overview

Gain industry-aligned expertise and in-demand skills, preparing you for leadership in high-growth fields.
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Future-Ready Marketing Pedagogy

Built for today’s data-driven, AI-enabled marketing ecosystem. Equipping students for roles across FMCG, BFSI, Real Estate, IT, Media, and B2B.

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Strategy Meets Execution

Learn to design strategy and execute campaigns across Marketing Management, GTM, Performance Marketing, and Paid Media.

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Digital & AI-First Excellence

Master Generative AI, SEO, Social Media, CRM Automation, and Marketing Analytics for modern, tech-driven marketing roles.

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Brand, Product & GTM Mastery

Develop expertise in Brand Management, IMC, Product Marketing, Events, and end-to-end go-to-market strategy.

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Sales & Revenue Focus

Gain practical exposure to Sales, Distribution, B2B Marketing, CRM, and Marketplace Management to drive measurable growth.

Show Detailed Curriculum

Alumni Success

From Classroom To Boardroom
Dipti Nadkarni profile

Dipti Nadkarni

Assistant Vice President

Assistant Vice President logo
Jay Raval profile

Jay Raval

Manager - Business Consulting

Manager - Business Consulting logo
Sagar Shinde profile

Sagar Shinde

Vice President - Research

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Student Testimonials

What Our Students Say (Batch 2024-26)
Riya Shah
PGDM Finance | Hedge Fund & Markets OperationsWhat stood out was the depth in derivatives, risk, and global markets. Even without a strong maths background, the structured learning helped me build real analytical skills. The program truly prepares you for roles beyond entry-level finance.

Riya Shah

Kunal Deshpande
MBA Finance | Risk & AnalyticsThe biggest advantage is industry alignment. Sessions by finance professionals,market understanding, and continuous skill labs made me job-ready.

Kunal Deshpande

Sneha Patil
PGDM Finance | Corporate Finance & StrategyI joined as a fresher with basic finance knowledge. Within a year, I was comfortable with budgeting models, financial analysis, and strategic thinking. The ROI promise here is real both in skills and placements.

Sneha Patil

A Quick & Easy Process

Admission Process
Step 1

Admissions Process

Fill in your basic details & select your preferred institute

Step 2

Appear for Entrance Test

(CAT / XAT / SNAP / NMAT / MAH MBA CET / MAT / CMAT)

Step 3

Personal Interviews / ASSET

Attend the interview and take the ASSET (Akademia Schools Skills Evaluation Test)

Step 4

Final Selection and Enrollment

Clear the final rounds and confirm your admission.

Scholarships

100% Scholarship for CAT 95%ile+ Students
Scholarship Student

Other CAT candidates may apply for scholarship evaluation.

Candidates scoring 95+ percentilers and above in CAT are eligible for a 100% tuition fee waiver, subject to:
Score verification
Admission process clearance
Limited scholarship seats

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Top PGDM Institutes *

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Terna Global Business School

Nerul

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Oriental School of Business (OSB)

Vashi, Navi Mumbai

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UKS Institute of Management Studies & Research (UKSIMSR)

Kurla, Mumbai

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St. Xavier’s College

Banglore

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IME PGDM

Kharghar

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Terna Global Business School

Dharashiv

Skills Centres

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ASBS Goa

Goa

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Bharatiya Vidya Bhavans

Vashi, Navi Mumbai

Ask Us Anything

FAQs
Q1. What’s special about ASBS PGDM in Marketing (MarTech & AI)?
Hands-on training with 25+ MarTech & AI tools, industry mentorship, and global connections via CEEMAN.
Q2. Who can apply?
Graduates (10+2+3/4), final-year students, or valid entrance exam score holders targeting digital, growth, product, or brand roles.
Q3. What careers can I get?
Roles in Performance Marketing, CRM & Automation, Brand & GTM, and AI-driven marketing. Average starting salary: ₹8 LPA.
Q4. How practical is the program?
Very! Work on real platforms like Google Ads, HubSpot, Salesforce, SEMrush, Power BI, ChatGPT, Shopify & more.
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Ready To Redefine Your Future?

Join ASBS MBA today and make an impact that matters!
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